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AB MAvatar ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.mavatar.se, www.mavatar.com or interact with our business.

2.1 Controller
AB Mavatar
Vasatorpsvägen 3 254 57 Helsingborg Sweden
Email: finance@mavatar.com
‍2.2 Changes to the Privacy Policy
We reserve the right to update this privacy policy at any time. We will notify you of any changes by posting the new privacy policy on this page and updating the
"Last Updated" date.
2.3 Related Policies
This Privacy Policy should be read alongside our Cookie Policy, which provides detailed information about how we use cookies and similar technologies on our website.

3.1 Personal Information
We collect the following categories of personal information:
-Identity Information (name, company name)
-Contact Information (email address, phone number, physical address)
-Technical Information (IP address, browser type, device information)
-Usage Information (how you use our website)
-Marketing and Communications Information (your preferences in receiving marketing)
3.2 Collection Methods
We use various methods to collect information:
- Direct Collection (forms, email communications)
- Automated Technologies (cookies, web beacons, tracking pixels)
-  Third-party Sources (analytics providers, advertising networks)
3.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience and collect usage data. For detailed information about the types of cookies we use, how they work, and how you can control them, please see our Cookie Policy.

4.1 Purposes
We use your personal information for:
- Marketing communications
- Analytics and business intelligence
- Sales outreach
- Improving our website and services
- Legal obligations and business operations
4.2 Legal Bases for Processing (GDPR)
We process your information under the following legal bases:
- Consent
- Contractual necessity
- Legal obligation
- Legitimate interests

5.1 Service Providers
We share your information with the following categories of service providers:
-Marketing and Analytics
- Email Marketing
-CRM Systems
- Scheduling Services
- Automation Tools
5.2 International Transfers
We primarily transfer personal data to countries that maintain adequate data protection standards as recognized by the European Commission. In cases where we need to transfer data to countries that don't meet these standards, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) to protect your personal data.

We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption
- Access controls
- Regular security assessments
- Staff training

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

8.1 Under GDPR
‍You have the right to:
-Access your personal data
-Correct inaccurate data
-Request deletion of your data
-Object to processing
-Request data portability
-Withdraw consent
‍8.2 Under CCPA
‍You have the right to:
-Know what personal information is collected
-Know whether personal information is sold or disclosed
-Say no to the sale of personal information
-Access your personal information
-Request deletion of personal information
-Equal service and price (non-discrimination)
‍8.3 How to Exercise Your Rights
‍To exercise your rights:Email us at finance@mavatar.com
We will respond to all legitimate requests within 45 calendar days. In complex cases, we may extend this period by an additional 45 days with prior notification.

Our services are not intended for children under 16. We do not knowingly collect or process data from children under 16 without parental consent.

Our website may contain links to third-party websites. We are not responsible for their privacy practices. 

California residents have specific rights under the CCPA, including:
- The right to know what personal information is collected
- The right to know whether personal information is sold or disclosed
- The right to say no to the sale of personal information
- The right to access personal information
- The right to delete personal information
- The right to equal service and price

For any privacy-related questions or concerns:
Email: finance@mavatar.com
Address: Vasatorpsvägen 3, 254 57, Helsingborg, Sweden

13.1 Data Protection Impact Assessments

We conduct data protection impact assessments when required by law or when processing activities present high risks to individual privacy.
‍13.2 Breach Notification
‍In the event of a data breach that risks your rights and freedoms, we will notify relevant supervisory authorities, including the Swedish Data Protection Authority (Integritetsskyddsmyndigheten - IMY), within 72 hours and affected individuals without undue delay.
‍13.3 Automated Decision-Making
‍We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on individuals.
‍13.4 Updates to This Policy
‍We review this policy regularly and will post any updates on this webpage. If we make material changes, we will notify you through appropriate channels.